Cuts
Every cut is customized to your texture, your structure, and your desired look — and every client leaves finished and styled. Technique is decided in the chair, not on the booking page.
The Cut
Precision Cut
from $110
A precision cut fully customized to your texture, your structure, and your desired look. Wet, dry, or a combination — technique is decided in the chair. You leave finished and styled, every time.
~45–60 min
The Cut + Care
Full Experience
from $135
The complete experience. Your cut plus a full cleanse, condition, and treatment layer — tailored to what your hair actually needs. Recommended for new clients and anyone ready to start fresh.
~75–90 min
The Grow-Out
You made a change and now you're in the in-between. This cut manages your shape so the transition feels like a choice, not an accident — finished and styled every time.
$100
The Refresh
You're a regular and your shape just needs a little love. A precise clean-up that keeps your structure sharp and your ends where they should be — finished and styled.
Returning clients only · ~30 min
$65
Color
New to Beauty Thēory? All color services begin with a complimentary consultation.
Essential
The Gloss
$85
Your color is fine — you just want it to feel alive again. Single-process, toning, or a simple refresh. Fast, precise, and exactly what your hair needed.
~45 min
Essential
The Full Color
from $120
Grays coming in. Going darker. Ready for a full reset. A complete, even application from root to end — formulated for your hair type, always.
~75 min
Signature
The Brighten
from $145
You want more light. More dimension. More of that "did she just get back from somewhere?" energy. Highlights placed to work with your structure and catch light where it matters.
~90 min
Signature
The Dimension
from $185
You don't want one color — you want depth. Multi-tonal color with intentional placement built around your texture and structure. The kind that makes people ask what you're doing differently.
~2 hrs
The Melt
Low maintenance is the goal. A soft, seamless blend from your base into something lived-in — color that looks intentional at week two as much as day one.
~2.5 hrs · Final price based on length and density
from $225
The Reset consult required
Something went wrong. We don't judge, we fix. A full color correction that starts with a real conversation before we touch a single strand — because this one deserves a plan.
Pricing determined at consultation
$250+
Treatments — Standalone or Add-On
The Curl Reset
Redefines, rehydrates, and restores your curl pattern after color, heat, or a season of neglect. Bookable alone or added to any service.
$75
The Bond Treatment
Customized repair from the inside out. Rebuilds strength, restores integrity, and stops the damage cycle. Because healthy hair holds everything.
$45
The Condition
Deep moisture restoration. Soft, pliable, and ready to style.
$35
The Scalp Treatment
Rebalances and soothes your foundation. Healthy scalp, healthy growth — it really is that simple.
$40
Experiences
The Curl Theory Session new
Stop guessing at your hair. We identify your curl type, porosity, and density — then build your personalized routine and styling technique from scratch. Includes cleanse, live demo, and a custom hair profile to take home.
60–75 min · Not a haircut
$95
The Occasion
A fully customized updo or formal style built around your texture, your structure, and your moment. For wherever you're headed.
Consultation recommended for first visits
from $95
Getting Started
The Consultation
Required before color and bridal. We assess your hair, talk through your goals, and map a plan before we ever pick up a tool. No pressure — just clarity before we begin.
30 min · Complimentary · Applied toward your first service
Free