Jessica George

Nearly two decades. Countless transformations. One simple belief: great hair starts with truly understanding the person sitting in the chair.

Before Beauty Thēory Studio, the chair looked a little different. Backstage at New York Fashion Week. On set for Martha Stewart Weddings. In breakout sessions and brand workshops, learning from and teaching alongside some of the most passionate people in this industry. Those experiences didn't just sharpen my technical skills. They reminded me over and over again that hair is personal, and that showing up for someone means really listening first.

I specialize in pixie cuts, all textures, and color. I'm a certified color and cutting coach, deeply versed in luxury professional haircare, and I've spent years in continuing education because I genuinely believe there's always more to learn.

But more than anything, I want you to feel comfortable here. Whether you're coming in for a fresh cut, working through a color goal, or planning for your wedding day, you'll always leave feeling heard, cared for, and like the best version of yourself.

Beauty Thēory Studio is a space where skill meets warmth, science-backed haircare meets real-life results, and your hair is always in good hands.

Jessica

Owner + Founder

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